The best corporate and personal brands are authentic. They contain no filler, additives, aren’t photo-shopped and can endure scrutiny, intense pressure and actually emerge stronger.
People come to trust and rely on brands they’ve learned have integrity.
Durable Brands are:
- Fad resistant
Their messages (advertising, social media, sales strategies) are:
- Challenging and sometimes disturbing
- Lead to action
Does your brand check the above boxes? Are you proud of it and do you leverage it? Are you embarrassed because of a lack of integrity based on the words and actions modeled by leaders within the organization? Do you shy away and hide from speaking about your brand and using it as the foundation for your client relationships, hiring campaigns and employee engagement? Great brands work as well inside the company as they do in the marketplace.
Sustainability and profitability comes from building authentic corporate and personal brands. Accept no substitutes!