Stop trying to sell anything to anyone if you wouldn’t buy what you are selling!
If you wouldn’t pay the price you’re asking others to pay for your products, services, solutions or expertise, then stop “selling” and get a different job. Selling is all about providing value to your customers and market. That’s it.
If your prospect has no need, want, budget or ability to use what your selling, then move on. If your motivation is only to hit quotas or sales target (you win they lose) you won’t make it in selling over the long haul.
Many so-called sales people are imposters who are order takers that sell their over priced and low, to no value based, products or solutions and expect someone to be inspired to buy.
Professional sellers start by determining if the customer has a need or want they can address and then work at building a trust based relationship and delivering value.
They also:
- stay in touch
- make it personal
- follow-up even when there is no immediate opportunity for a sale
- are long-term focused
- provide advice and information to maximize customer value
- are obsessed with providing quality service
When you get so serious about what you’re selling that it becomes personal and you won’t sell anything you wouldn’t buy yourself, you’ll get noticed and be respected for all the right reasons.
Are you buying what you’re selling?
