For starters, qualifying customer needs and wants just makes good sense. It saves you a lot of time; differentiates you from the hustlers that want to sell based on their self-interests; positions you as a professional sales person that is genuinely interested in understanding your customer’s requirements in order to...

If you are in any type of sales role – direct selling, retail, B2B, etc., this blog will help you become better at understanding what leads and informs your customers or clients to make a buying decision in your favor. This may also help those that don’t understand why they...