This question strikes fear into the heart of the person being interviewed, or not. Most people don’t know how to answer that question. They fear the question and hope it doesn’t get asked or they have a standard response such as “I believe this job/role will allow me to utilize...

The best corporate and personal brands are authentic. They contain no filler, additives, aren’t photo-shopped and can endure scrutiny, intense pressure and actually emerge stronger. People come to trust and rely on brands they’ve learned have integrity. Durable Brands are: Strong Robust Appealing Resilient Fad resistant Irrepressible Their messages (advertising,...