“Call now, operators standing by. The first 100 callers will get an additional 50% more of our overpriced products for free.”
Gimmick based marketing and promotion is still used because it works on a percentage of the population. If your products or services offer real value to your customers, they don’t expect it for free. And, if they could get it for free they’d be trying to figure out what’s wrong with it.
Interestingly, when you educate your market and clients to expect quality and to pay a fair, or in some cases inflated amount (designer clothing and fragrances), and you offer a price that is “too good to be true”, they may not buy.
There is a powerful psychological dimension to price and perceived value. Companies that own and market top brands have taught us that our perception should be our reality when it comes to expecting greater value in the form of satisfaction, features, options and service when we pay a premium. We have the last word to decide if they make good on their claims and promises.
If you pay a premium you should expect more. And, if you sell at a premium price, ensure you provide the support and experience that is expected. There is too much “overpromise and underdeliver” happening in the market. Don’t be part of that cohort.
Here’s some valuable free advice – avoid pop-ups on websites, spam emails/texts, messages from auto dialers with special offers because you’ve been specifically selected out of 7 billion people. Sorry to tell you, but you, and me, are not that special.
If you are looking for ways to connect in a more genuine manner, read my last blog on gimmicks.