Unit 2 | You as the Product©
Help Yourself Achieve the Full Potential of Your Brand
Don’t let fear hold you back! Don’t let fear get in the way of a successful career. Ralph explains.
Achieve the Full Potential of You as the Product©
While most of us now recognize the power of personal branding, some of us come to it more comfortably than others. Culture, generational gaps, confidence, fear, and other self-limiting beliefs can be major determinants of how far people will go with their personal brand. Individualistic cultures such as the United States, lead the way in personal branding while people from traditional Asian and African backgrounds may feel uncomfortable with drawing special attention to themselves. There can exist real mental and emotional blockages to acting in a way that may be contrary to not only your personality but the beliefs and values you were brought up with. However, knowing that personal visibility is important to your career development is the first step to building your personal brand. Let’s help you move past fear and other self-limiting beliefs.
‘If we listened to our intellect, we’d never have a love affair. We’d never have a friendship. We’d never go into business… Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way down.” – Ray Bradbury
Confidence, Self-Limiting Beliefs and their Impact on Success
Everyone has things that they are afraid of doing or trying due to past failures or poor self-perception of abilities and skills. This is particularly relevant to sales and business development for individuals whose technical skills, education and past projects are used to market and promote themselves rather than their personal strengths and skills.
It is important to acknowledge that we have fears and anxieties relating to such things as sales, networking and making presentations, as the first step in dealing with them. We should be honest with ourselves and admit that we have areas for improvement, while at the same time not making excuses for not trying. The following is a partial list of some of the things we fear relating to the topics which are the focus of this program. Review the list and consider fears that may relate to you and your current position in your firm.
- Lack of experience
- Lack of skills
- Public speaking/presentations
- Cold calling
Limiting Fear Factors
Be honest with yourself – what do you fear? Is it holding you back from achieving your full potential? Common fears include persumed lack of experience, competition, new approaches, conflict, failure… the list is potentially endless. What do you really fear? How great you can be?
“Understanding the mathematics of marketing and acting on that knowledge over many months in the face of repeated inability to win new clients are, of course, two quite different things. The first is a function of intellect; the second requires faith. It requires the ability to bounce back again and again from what many would see as failure. In short, it requires optimism. Most of the rainmakers are optimists.”