Sitting in traffic you’ll sometimes see a bumper sticker with a short, and hopefully clever, statement or slogan that communicates someone’s view of the world, makes a declaration or just annoys others.
What if you wanted to communicate to the world what defines you and sets you apart using a bumper sticker – what would it say? How would you refine and distill your purpose, passion or “Why” to anywhere between 3- 10 words that would fit onto a bumper sticker?
Think of the bumper sticker as a metaphor for your purpose statement, credo or tag line. Completing this may be more difficult than it seems. For the most part, we tend to over-speak or share too much about what we do, believe or are trying to achieve. Our passion and exuberance sometimes get the best of us to the point where we go on a tear about our opinion and fail to notice others glazing over or trying to back away unnoticed.
To improve your communication and have a positive impact on others, think of the bumper sticker concept as a mini elevator pitch or an “idea hook”. If you represent your firm in a sales, service or consulting role and offer your services, products or expertise to prospective clients, this exercise can be of great value.
Create your message by:
- Getting down to the central or core issue of what you do – no fluff, substance only.
- Describe where the services you provide, and expertise you offer have had the greatest positive impact for clients or users. Better yet get them to say it in their own words in the form of a reference letter or endorsement on your LinkedIn profile.
- State what at your core, moves and emboldens you to act and be a change agent or force for good.
- Define your “hill to die on”. This is where you won’t budge on principle and where your values determine what others can expect from you.
Think this sounds too dramatic or bold? Well, this may be what gets you noticed and sets you apart more than you even realize.
We constantly hear from companies and individuals about how unique and different they are what all that amounts to is often just another shade of beige.
Here’s the challenge: come up with 3 to 10 words that’s will fit on your metaphorical bumper sticker. Once you’ve defined them, put them on your social media profiles, use them when you introduce yourself to someone at a reception, networking event or business meeting.
We’re watching, listening and interested to hear what you have to say. Post your bumper sticker idea below and share it with the world!