Blog Category: Quick Reads

Personal Branding: Refining Your Message

Personal Branding: Refining Your Message

An analogy I’ve found helpful when talking to clients about personal branding is bumper stickers. These short, clever statements and slogans seen on the back of vehicles as they drive by are able to powerfully communicate someone’s view of the world in a matter of seconds – a level of efficiency of communication that should not be overlooked. For this reason, I often like to ask..

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How Valuable Are The Solutions You Provide?

How Valuable Are The Solutions You Provide?

The number one way to make yourself more valuable – both to your organization and to the clients you serve – is to increase the value of the solutions that you’re able to provide for them. However, before you set out to increase the value of your offers, you’ll need to begin by assessing how valuable the solutions you currently provide really are. To provide you with the perspective..

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Follow These 3 Steps To Build A Stronger Professional Network

Follow These 3 Steps To Build A Stronger Professional Network

The best way to uncover new opportunities, increase your influence, and advance your career is to develop a strong professional network. As you go about building your network, however, you need to be aware of the potential blind-spots that can keep you from success. In order to help you overcome these blind spots, we’ve put together the following 3-step process for developing a stronger professional network.

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There Are No Silver Medals In Sales: 5 Tips To Ensure You Take Home Gold

There Are No Silver Medals In Sales: 5 Tips To Ensure You Take Home Gold

Your clients want to deal with a winner as much as you do. When you look for a solution you don’t set out looking to find the second best option. You’re going to choose to do business with whoever you determine to be the best, because you know the results you’ll receive depend on the quality of your choice. The same is true for the clients you seek to serve. If you don’t stand out to them as the best possible option for them to..

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Asking For The Sale Doesn’t Have To Feel Uncomfortable

Asking For The Sale Doesn’t Have To Feel Uncomfortable

Many new salespeople experience anxiety when it comes to asking for a buying decision. This self-imposed pressure is often enough to prevent them from closing the deal entirely. Often, they do everything right in terms of providing sufficient information, demonstrating technical expertise, and talking about their success with similar previous projects, but when it comes to asking for the sale..

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Left Brain vs Right Brain – Here’s How To Sell To Both

Left Brain vs Right Brain – Here’s How To Sell To Both

One event I speak at regularly is the Young Engineers of ASHRAE (YEA) Leadership Weekend. Every time I speak at one of these Weekends, I’m always encouraged by the deeper insights the attendees take away. It makes me feel good knowing they’ll return to their respective employers asking better questions. During one of these Weekends, an insightful young engineer from Calgary shared his thoughts on the challenge of..

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Are You Trapped In Your Boss’ Shadow?

Are You Trapped In Your Boss’ Shadow?

Shadows are a great place to seek refuge from the sun on a hot and blistering day, but they’re no place to reside if you’re intent on advancing your career. It may feel “safe” to simply put your head down, do your work, report to your boss as scheduled and trust that others will champion your career on your behalf, but playing it safe is not an option if you’re serious about advancing your career. Instead, you’ll need to take conscious and decisive action to..

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